UI, UX & Usability

Why usability and user experience are central to the success of online platforms

UX stands for "user experience", UI means "user interface". Whether an application succeeds or disappoints is at the core of usability. User Experience, User Interfaces and Usability have different tasks, but all serve the Customer Experience - how people perceive your product or service and what impressions they gain from it over a period of time. All three elements are therefore principles that can be crucial to the success of a company.

The so-called UI (user interface) includes image areas, pages, bars and all other visual elements that make a platform operable for the user. Already in the design of the UI`s the UX (user experience) should be in focus, which means that it should be easy for the end user to navigate on a platform. So, at best, the design should be an ideal combination of excellent user experience and eye-catching elements.

However, the UX does not refer exclusively to the design, but to the entire experience a user has when interacting with a platform. Broadly speaking, this is about enabling the end user to get from one point to another without any effort.

UX and UI must always be considered equally, as a good UI does not necessarily lead to a good UX and vice versa. For example, a platform can look fantastic but be difficult to use, or be visually unappealing but still have easy intuitive handling.

Actual relevance of UX, UI & Usability

In our fast-paced society, the most successful websites and applications are those that respond quickly and efficiently. Design and software are strongly focused on UX, because the customer is the center of attention. If your website takes just 15 seconds longer than the competitor's to find a specific product, you can be sure it will show up in your reports.

Research showed that rejection or selection of a website depends 94% on the design. This illustrates that UI or UX can be crucial to the success of a website. Since there are many options on the market, customers will look for sites that are both visually appealing and easy to use.

How UX & UI impacts business

Right up front: a good UX ensures that your business remains successful! Great products with an excellent user experience lead to continued and at best growing customer satisfaction, but more important is the rate of returning customers, which will be directly reflected in your sales figures.

Poor user experience with weak usability, on the other hand, can do lasting damage to your brand and reputation. If these problems are not fixed, the effect is long-lasting damage to your business. Dissatisfied customers are highly unlikely to recommend your service or product to others.

This reinforces the need to integrate UX/UI into your long-term business strategy. For UX and UI to work seamlessly together, the usability of the application must be tested over and over again. This is an ongoing process that starts early in development, long before the application hits the market, and continues well beyond launch. So when you develop a platform with UX, it means implementing iterations, with user-centric design, putting customer needs at the center. You build what people really want and need.

Another advantage of a functioning UX is reduced costs. Develop your UX with the consumer in mind from the start, and you'll save yourself constant redevelopment due to things that weren't considered. Plus, a solid UX requires less support from your company. All of which saves time and money.

How much will an online platform cost me?

Our platform configurator helps you select the right technical components, modules and features for you in a simple, clear way. You will receive information about the complexity of the project as well as a rough cost estimate for the implementation - so that you have an overview right from the start.

Launch Platform Configurator

A few essential UI features for websites or social media sites are:

The pages should be  simple in terms of color and graphic design and have a minimal number of clicks.

Since the main goal of one's business platform is to make it as easy as possible for the user to interact with the system, unambiguity and clarity are important basic principles. If these are not given, it can be confusing for the user and they are likely to reject your website.

Feedback and response time
Feedback allows the user to "communicate" with the system and see if the desired step has been performed and what follows. The response time must correspond to real time and must not take more than 1 to 10 seconds.

User support and help
This feature provides information when something happens unexpectedly and suddenly, or when the user is stuck. A support feature will guide the user through the necessary steps to solve the problem they are facing.

No one is perfect and users will definitely make mistakes when using your platform. How well you handle them determines, among other things, the quality of your product. Forgiving user interfaces can keep your users from making costly mistakes. The option to "undo" something is the most common solution.