Websites and webshops are very dependent on good quality content. Often, store systems focus only on the web store processes and the articles, but not on the overall appearance of the company. How are the products manufactured? Who or what is behind the products? There is a lot of potential here to pick up your customers, generate additional website traffic and offer the customer more information about the products. All that is necessary to persuade the customer to buy. In addition, the more information a customer can find out about a product, the lower the return rate.
Connect Online Shop with CMS
The simple variant: As always, there are countless possibilities. What is often practiced is the store integration as a subdomain, for example store.meinewebseite.ch. The store system is operated here as independent software and runs under the subdomain store. The store is thus outsourced and not integrated into the company website. This variant is often chosen because it is simpler. However, it also has disadvantages. For example, the store under the subdomain benefits less from the link authority of the main domain. This can have a negative impact on Google search results.
Store integrated directly into website: meinewebseite.ch/shop/artikel-abc leads to better search results and helps with link building not only the webshop but also your company website. You can link any page with products or integrate products directly into the page. For example, if you write an article related to a product in your blog, you can integrate the product directly into the blog entry. Customers who are attracted to your site through the blog entry can then view the product directly on that web page.
Advantages of direct integration
Basically you want a CMS and a website that are free in content design and easy to maintain. We use a CMS system that is very customizable and ideally complements our webshop solution. The CMS is great for multilingual websites and for creating country-specific content.